THE Shore Fitness & Nutrition STORY
Joel & Laura Gibson - OWNERs
Joel & Laura love how a fit life has led them on global adventures over mountains, across rivers, and through the busy days of parenthood and business ownership. They believe that the healthy choices that lead to a better and happier life happen in the day-to-day, not just in the gym or in January. They are passionate about helping motivated people develop solid habits that help them live the lives they love.
Our mission is to deliver health & fitness services to you anywhere in the world by harnessing the power of technology. You should be empowered to make healthy choices whether you are home or abroad – or in the airports in between! We can help you set fitness goals that don’t require a gym or fussy equipment, and then help you get to where you want to be through coaching & accountability.
OWNER | HEAD COACH
Joel is a lifelong athlete who turned his passion for sport into a career in physical education and athletic administration following university. He found CrossFit in 2008 and knew very quickly that it was an excellent tool for positively impacting the health and wellness of both kids and adults. For the last 12 years, he has found ways to turn kids into lifelong lovers of movement and helped adults to believe that their best days aren't behind them. Joel left full-time education in 2018 to turn his complete attention to coaching. He loves training motivated and hard-working people who are looking for a solid plan to make sure good health makes their lives more fulfilling and enriched.
CO-OWNER | COACH
Laura's athletic history could not run more opposite to Joel's. A bookworm with little coordination, she never thought that day would come when fitness was an essential component of her life, let alone something that made her feel confident, resilient, and equipped. After beginning CrossFit in 2008, though, she realized that progress was possible and, more than that, it was actually fun! For Laura, fitness isn't just about strength and weight loss, it's about chasing down her boys in a soccer game, keeping pace during long family hikes and bike rides, and the ability to get up and do it all again the next day.